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How Low-Code Can Unify Marketing Systems

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Use Low-Code to consolidate all your marketing platforms

There are hundreds of different marketing applications available, with many marketers having to balance dozens at once. While these digital solutions exist to solve specific business problems and extract valuable customer data, trying to connect them can be a major challenge. Moreover, the cost associated with maintaining and connecting these disparate systems can mount over time, diminishing their business value.

Fortunately then, there is a way to consolidate their individual functions and data under one versatile package: a low-code development platform. In this article, we will explore how low-code can bring applications together under one banner, saving organizations time and money. 

Struggling to integrate marketing systems? Read on to find out why low-code is the answer. 

Glue together your tools and data

A survey performed by Gartner found that marketing analytics teams spend too much time on ‘low-value tasks,’ including data integration and formatting, as well as generating reports and dashboards. Compounding this problem, creating manual integrations is a complex (and often repetitive) process that usually requires heavy developer input, resulting in more lost time as marketing teams wait for an IT solution.

On the other hand, low-code and no-code tools can make integration a simple case of dragging together modular components in a visual environment, automating a once technical and laborious process. This means that even users without a knowledge of coding, or application programming interfaces (APIs), can easily draw together the different software tools at their disposal. As most low-code platforms will have an open, cloud-based architecture, users can seamlessly connect legacy systems and third-party software, allowing multiple applications to communicate with each other.

Using the Plant an App development platform, marketers can take advantage of pre-built APIs that can be reused across a range of use-cases to connect with different digital ecosystems at a moment’s notice. Combined with a visual dashboard, users can quickly access their customer data via a single interface, helping to coordinate marketing campaigns and achieve greater business value. With these enhanced integration options, you’ll be in a better position to develop actionable insights from a range of different data sources.

Extend, Build and Adapt

Integrating your existing marketing applications is just the beginning. As well as aggregating your various software, a low-code platform gives you the option to rotate brand new systems into your tech stack without delay. With the power to seamlessly alternate between different marketing systems in one digital space, organizations can become what Gartner has termed a “composable enterprise” able to react to new challenges and pressures.

Sometimes marketing teams will not only need to leverage and integrate new and existing tools, but develop entirely new ones in-house. Rather than routinely having to install and integrate traditional off-the-shelf applications, a comprehensive low-code platform will let you quickly create your own. And at a fraction of the price associated with digital marketing products.

To help facilitate continued growth and flexibility, Plant an App offers three different development options: no-code, low-code, and custom code. This allows for superior scalability, with it being possible for skilled developers to create custom plugins or data source connectors for more specialized use cases. Equally, it is still possible for non-developers to create simple but effective integrations through no-code tools, as well as to automate their own workflows. With three layers of code, there is more room for your different team members, and more ways to scale your digital marketing strategies.

Bring it home with Plant an App

Trying to navigate the sprawling landscape of marketing software can be a complex and time-consuming endeavor. However, low-code tools are modernizing the way organizations interact with their various systems and data, enabling marketers to solve problems faster, act autonomously, and see the bigger picture. With a choice of different vendors though, you’ll want to partner with one that has the functionality to immediately empower your people, as well as the scope to scale with your growth.

In addition to its three layers of code, the Plant an App development platform includes a host of built-in features that make it even easier for users to quickly integrate with different systems. This includes an advanced API Builder, and a variety of other integration tools designed to suit different needs and use cases. In fact, many integrations are already baked into the platform and ready for use, including Salesforce, Slack and Firebase. This means you can spend less time setting-up, and more time skyrocketing interest in your product or service.

By patterning with Plant an App, you’ll receive more than just a low-code development platform. You’ll get access to a growing list of integration options, continued support from expert developers, and a global network of partners. Find out more about Plant an App today, and see why leading organizations are choosing the platform to unite their software, and innovate continuously.

Try Plant an App

The best way to get started with Plant an App is to see a demo of the capabilities to ensure it’s right for you. Alternatively, start exploring on your own.

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